Strategy

If your website and digital strategy are not delivering, GetSet for a new direction

GetSet Media can help your organisation develop a strategy to attract and engage your target audience and convert them into paying customers.

We help publishers develop a proposition that generates subscription, advertising and sponsorship revenue.

We also use our publishing and media experience to help business, public and third sector organisations develop a digital strategy to drive traffic to their website and convert those visitors into paying  customers.

All organisations are effectively “publishers” – publishing is a core part of marketing your brand and services. Publishing activities can include social media posts, blogs, expert articles, content marketing and of course your brochures, advertising and other sales support materials.

Whether you are a publisher, a commercial business, public or third sector organisation, the quality and value of your content and how you deliver it will determine your success in attracting and engaging your customers.

GetSet Media will help you develop a strategy by analysing your current business and market sector, including your current website and other sales and marketing channels. We will then make recommendations to achieve your business goals.

The business analysis process includes:

  • Current web presence, content and functionality
  • Business goals
  • Current sales and marketing channels and activity
  • Market and competition analysis
  • Profiling of the target audience/customers
  • Survey key stakeholders

This analysis will facilitate the development of a strategy document which will make recommendations for development of your website, content and marketing to attract and engage your target audience.

Once complete your organisation may choose to implement the strategy in-house or commission GetSet Media to plan and manage all or part of the resulting project.

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Contact us today to discuss your requirements or click below to book a free no obligation consultation.

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